Best Western GB adds London hotel to drive tourism

Best Western have announced the addition of The Best Western London Queens Crystal Palace Hotel, to its growing portfolio of over 260 independent hotels.

Built in 1854, the hotel occupies a Victorian building that is currently undergoing extensive refurbishment, to double the number of bedrooms to 331 in total. This is due to be completed by the new year.

Located just 8 miles outside of central London, the hotel caters for leisure and business travellers alike. A mere 10 minute walk from nearby stations make this an excellent location for visitors to the city with all the highlights of central London within easy reach. The site of the original Crystal Palace, home to the Crystal Place Theme Park Maze, is also situated close by.

Best Western Great Britain’s CEO, Rob Paterson said: “We’re delighted to welcome The Best Western London Queens Crystal Palace Hotel to our brilliantly different collection of independently owned properties. Best Western members are investing for the future and changing for the better, allowing us to deliver more to our guests.”

“We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally.”

Upon joining the Best Western Great Britain brand, the new Queens Crystal Palace Hotel aims to provide access to a range of tools and expertise in supporting the drive for tourism to the local area.

CEO at London Hotel Group, Meher Nawab commented: “From the outset, LHG was committed to developing sympathetic and practical proposals for the hotel, and we are excited that Best Western has decided to add Best Western London Queens Crystal Palace Hotel to its thriving hotel family.” He further adds: “The newly refurbished and expanded hotel will bring in both business and leisure travellers, adding an estimated £2.3 million ($2.9m) of annual spending capacity to the local area.”

General manager for LHG at The Best Western London Queens Crystal Palace Hotel, Fasih Khan added: “We’re extremely proud to join the Best Western family and take our property to the next level.”

“Looking ahead to the future, we are confident that with the help of Best Western that we can share the success of a global brand that is committed to supporting its properties and maintaining excellent customer service, whilst maintaining our individuality and demonstrating what makes us unique, something we can’t wait to showcase to our guests.”

Since 2015, Best Western Great Britain’s members have invested a staggering £210 million to improve its properties and to elevate guest experiences.